Overview - Morton - Mobile

GIVE A MEAL
SOME MORTON /
MORTON SALT

CHALLENGE

With a mission to enhance every day moments, Morton Salt recognized that home chefs across the country were seeking ways to improve their skills in the kitchen. However, these chefs were often using table salt in all of their cooking instead of varying their salt choice to best enhance their meal.

SOLUTION

With a fully integrated campaign, Morton Salt introduced “Give a Meal Some Morton,” a platform providing education around salt types and their ideal use cases. Through new recipe content, influencer partnerships, and online videos, this campaign left home chefs feeling inspired and more confident in their kitchens.

RESULTS

Boosted sales across all featured SKUs
700k+ social engagements on influencer content
62MM earned media impressions

PRESS SAMPLING

ROLE

GIVE A MEAL SOME MORTON
MORTON SALT

CHALLENGE

With a mission to enhance every day moments, Morton Salt recognized that home chefs across the country were seeking ways to improve their skills in the kitchen. However, these chefs were often using table salt in all of their cooking instead of varying their salt choice to best enhance their meal.

SOLUTION

With a fully integrated campaign, Morton Salt introduced “Give a Meal Some Morton,” a platform providing education around salt types and their ideal use cases. Through new recipe content, influencer partnerships, and online videos, this campaign left home chefs feeling inspired and more confident in their kitchens.

RESULTS

Boosted sales across all featured SKUs
700k+ social engagements on influencer content
62MM earned media impressions

ROLE

Client Services | Brand Communications |
Brand Strategy | Project Management | Content Production