TRANSLATORS (TRADUCTORES)
U.S. BANK
CHALLENGEAs a company that believes language is a form of access, U.S. Bank created “Asistente Inteligente,” the first Spanish language virtual assistant of its kind in the United States. Following this product launch, U.S. Bank needed a way to continue its mission of creating accessible avenues of communication among all communities and reach its growing Hispanic audience.
SOLUTIONWorking with Emmy award-winning director Rudy Valdez, U.S. Bank captured and shared an experience that 11 million children face through a short documentary, Translators. This slice of life film shed light on three remarkable first-generation children who translate life for their families and the incredible bond they share.
RESULTSOver 16.7 billion impressions worldwide
965 earned media placements
500 million social engaements
Won “Best Short” at Tribeca X
Increased U.S. Bank’s target Hispanic customer base by 10% YoY
ROLEClient Services | Brand Communications |
Project Management