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THOUGHT LEADERSHIP
BLOOMBERG MEDIA
As part of Bloomberg Media’s Client Growth team, I leveraged Bloomberg proprietary data and research to create thought leadership work. My contributions reinforced marketplace credibility, inspired data-driven partnership ideas, and ultimately led to new business growth. The following is a sampling of the content I crafted in partnership with our Intelligence, Data & Insights, and Strategy teams.
MACROECONOMIC DRIVERS IN 2024: TAKEAWAYS FROM DAVOS
At the World Economic Forum in Davos, Bloomberg Media hosted its first annual Global Economic Think Tank. Here, some of the world’s foremost leaders
in business and government convened to discuss the latest
proprietary insights from Bloomberg Intelligence and Bloomberg
Media Industry Accelerator as well as share their own regional
expertise to uncover paths to drive global business. The white paper explores how geopolitical complexities, technological innovation, and energy transition are poised to impact market dynamics across industries.
THE BUSINESS GUIDE TO AI
In partnership with the ANA Global CMO Growth Council, Bloomberg Media launched “The Business Guide to AI,” a multi-channel program providing actionable and practical insights for CMOs and business leaders seeking to leverage artificial intelligence (AI) to accelerate their businesses. Outputs for this platform included live workshops, cutting-edge research & case studies, and interviews with global marketing executives.
GLOBAL WEALTH BLUEPRINTThe Global Wealth Blueprint offers perspective on how investors around the world are reacting to external forces and highlights surprising nuances in regional and generational investor perspectives. This research enables brands to understand how to best connect with these investors, taking into consideration their thoughts around financial advisors, AI, and finance-related news sources.
FOREIGN DIRECT INVESTOR OUTLOOKBased on findings from a proprietary Bloomberg Media research study, the Foreign Direct Investor Outlook uncovers the changing
perspectives of today’s
global business leaders in relation to
cross-border financial investments. This report provides exclusive insights on the impact of COVID-19, emerging technologies, and ESG-aligned investing on the FDI landscape.
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